According to one study, having bad attitude accounted for some 50 percent of situations where a sales deal failed. Following this, poor verbal and written communication skills accounted for 20 percent; poor management for 15 percent; and improper training at 15 percent.
While many aspiring salespeople think that it is the superiority of their product or service that convinces customers to buy, more often than not successful sales are rooted in a trusting, friendly relationship between buyer and salesperson.
Consider Clarkson Jones, who worked for a company that specialized in the repair and maintenance of parking lots. His job was to supervise workers and the operation of heavy equipment, not sales. Nevertheless, customers turned to him when they wanted to place orders and discuss projects.
The author does this by providing his followers with articles or testimonial videos, and not ads or sales offers. The idea here is to demonstrate knowledge and capability while also providing something of value to your followers.
Using this strategy, the author has landed sales ranging from a $20 book to a $50,000 sales training program. The important part is that he uses social media to show and prove his knowledge and capabilities.
The Ultimate Sales Machine offers twelve key strategies for improving how we do business, as well as other methods and tools to help you work smarter and more effectively in all aspects of your business, from management to marketing and sales.
Thinking of helping salespeople to improve their efficiency and achieve goals, the author Jeffrey Gitomer gathered the best sales insights in his book "The Sales Bible", which helps or helps the reader on the journey of improving sales skills and persuasion.
A successful salesperson has good communication, networking skills, knowledge of his product, and, above all, the right mindset to execute his sales. Thus, customers feel satisfied and happy to buy from this professional.
The book "The Sales Bible" is a bestseller that comprises a set of knowledge (especially in topics) about sales. The launched in 1994, by author Jeffrey Gitomer, it was re-released in 2011 has a definitive edition with the 10, 5 commandments of sales success and renamed "The Sales Bible: The Ultimate Sales Resource".
This book is a classic of sales strategies and is considered as one of the ten books that every seller should have and read, as the author highlights the reasons many people have failed in their sales. Therefore, it has several revisions and editions, being relaunched and improved constantly.
Jeffrey Gitomer is a speaker and professional consultant focused on sales. He is an expert on the subject, and has written several other bestsellers, such as: "The Red Book of Sales" and "The Little Gold Book of YES!"
"The Sales Bible" is recommended for everyone who works in sales and wants to increase their performance and earn more. In addition, it can be appreciated by those who want to get more of a friendship and to grow as a person!
One of the first teachings presented by him is the question of change! To increase the number of sales, we need to master the classic techniques (old fashion), but, moreover, we must adapt its use to the current fashion standards.
Just like in "The Servant", Gitomer portrays a successful salesperson who understands well customer needs and offers services that help them and not those with the highest sales commission.
As stated in the previous overview, be careful not to look like a salesperson, but remember to look as a good professional. A good personal presentation creates great expectations for customers, not only for you but also for the brand you represent.
On the other hand, True Testimonies strengthen your sales capacity. According to Gitomer's experiences, he shows in "The Sales Bible", there is nothing better to boast about than satisfied customers.
Learn to listen to your customers. As Gitomer says, this is related to the first rule of the sales world. Thus, the book gives a great tip: "SHUT UP!". Let the customer decide, do not force his response as this will make him uncomfortable.
"The Sales Bible" shows us that humor is an excellent "skill" of sales. However, the author describes that its use must be careful, it should not be over the dose. To do this, he gives some guidelines for its use:
In the book "The 25 Sales Habits of the Most Successful Sellers", Stephan Schiffman points out that successful salespeople inspire confidence, have a good perspective, are responsible, and have a clear sense of direction and confidence.
Author Jeffrey Gitomer, puts it very clearly in "The Sales Bible", success in the sales world is about developing the right mindset, coupled with relationships based on trust and honesty with consumers.
Cold calls are the reason why so many people do not dare to engage in sales. Professional sellers earning over $100,000 a year will tell you that what they learned by practicing cold calling is the basis of their sales success.
One study shows that poor attitudes can be the reason why sales deals fail. This is followed by bad communication skills, management issues and training problems. These statistics imply that a change in attitude alone can dramatically improve your sales success rate. But how do you turn your frown upside down? 2b1af7f3a8